Featured Artist: Hollywood Floss

Producers are gear heads. It’s no secret. It doesn’t matter if its got keys, pads, or buttons, if it has got interesting new sounds, it’s in demand. All the big names (Roland, Yamaha, Korg) are releasing new keyboards into the market, however some of the most innovative pieces of music gear are coming from Open Labs. Everyone from Timbaland to the Goo Goo Dolls are using their MiKo and NeKo synth/DAW workstations. Today’s featured artist, Hollywood Floss, is an Open Labs sponsored artist, and he explains more about using their products.

Cicero: Floss I appreciate you taking the time to talk about these great new musical instruments. Explain a little bit about yourself and musical background.

Floss: Nah man I appreciate you. The blog is looking promising and I hope you continue your success. As for me I was born and raised in Houston, Texas and been rapping since 1999. I started with a 7-member crew called Texas Ballers and it was great at first but faltered in 2003 as a result of arguments and lost of distribution. At that point it crushed me mentally, I had put 100% into it and got 0% in return. I wouldn't continue music again until 2005 when I rejoined with 2 members of the Texas Ballers and became The W.E.B.

Cicero: What do you think is an advantage of being both a producer and rapper?

Floss: The biggest advantage is if no one likes your beats chances are they like your rhymes or vice versa. I'm not a one trick pony, so the industry sees me as valuable somewhat, look @ Kanye, Rza, Pete Rock, Havoc & Necro all producer/rappers that can do both well. I started producing out of love for sampling & urgency. I wouldn't even call it producing more so beat making, I don't want to take away from the Dre's and Timbo's (haha). No one was looking out as far as beats go, so I had to put my rapping on hold and work on making beats for the group. In the span of 2 years the hard work has really paid off.

Cicero: Why did you decide to purchase your Open Labs product?

Floss: I purchased the Openlabs product because of the workflow & my NON- midi comprehension LOL. As a beat maker/rapper my most important criteria is simple workflow and tons of sounds at my disposal and the Miko fits that. With all external keyboards it gets messy and space consuming, so I wanted to eliminate all those; besides with the Miko I can clone a keyboard and still use the sounds inside the Miko.

Cicero: Are you producing exclusively in the Open Labs’ Environments or are you using any external computer-based programs?

Floss: When I first started using the Miko it was strictly their sounds tweaked with their plug-ins. But now that I've had it for a while I've added outside programs such as Kontakt 3, Sonik Synth 2, and B4.

Cicero: Now how did the Featured Artist from Open Labs come about?

Floss: The featured artist slot came from a video I made displaying how I used the Miko in my setup. I made a beat using all Miko stock sounds and uploaded it for the music community to see. Valerie Fouche (open labs rep) happened to see the video and called me a week later offering the featured artist spot. I gladly accepted the sponsorship.

Cicero: What opportunities have come your way from this affiliation with them?

Floss: Besides the featured artist section, I also performed live on the Open Labs showcase back in Jan. 2008. The webcast was a live stream event that displayed new product lines and various sponsored artist. Furthermore I've started youtube TV series showing different features in the Miko.

Cicero: What are you working on now?

Floss: Currently I'm working on another group album to follow up to last years release "Ain't Nuttin' But Muzik". Also I plan my first solo release later this year as well. I'm always down to collab; so get at me through myspace.com/hwflossss

Cicero: Thanks for the interview, I know a lot of other producers are looking to get with Open Labs gear, so I appreciate you giving us a little bit of insight. Where can people hear your music, or get a hold of you?

Floss: First and foremost myspace.com/hwflossss is the best place to reach me. I check my myspace at least twice a day. Also I go by floss on futureproducers.com and Niketalk.com, and lastly but not least I'm on youtube under the name yuppy808.

I'd also like to thank the massive amount of Producers, Rappers, Bands, Musicians, and Industry Personnel that have messaged me to be featured on this blog. I plan on bringing more up-and-coming artists to you every Tuesday and Thursday, including some surprisingly influential names. Keep checking back, and subscribe to the feed to find interesting interviews each week. Also, make sure to hit me up at myspace.com/ciceroproaudio or ncicero0@gmail.com if you'd like your musical entity featured on here!

Check out "I Know This Luv," from Hollywood Floss below!

Featured Artist: J.Troup

Today's featured artist is Music Producer J. Troup. He, along with his Black Atom Production company has made a name for himself on numerous Hip hop blogs, and has received praise from many industry executives, most notably a large "big-up" from Badboy A&R Conrad Dimanche. Troup is known for his "keyboard" productions, meaning free of the traditional samples...however he is certainly no stranger to all facets of the production game. 

His Myspace has over 30k plays and he's always open and active on the forums. 

J.Troup is the next big thing in Hip-Hop/R&B Production.

Cicero: To start off, I want to know about the gear! I've seen your videos on Youtube and all, so go ahead and share some of your favorite pieces of gear.

Troup: Well first off, I wanna thank you for the interest in what I do. It's my goal to inspire as well as make a significant impact in the industry. God is good, and he's blessing me, so I try to be a blessing to those around me. With that said, I'm not as big a gear slut as one may think! And of course I mean gear slut in the most respectful way possible lol! I mean, I got the usual...Cubase is the centerpiece of my setup, it's where I do all my sequencing, mixing, etc. Then i got Reason 4.0, can't live without that. Then of course there's the Triton Studio (which was my very first piece of gear), and the Fantom X6 with a few expansion boards in it. I just ordered the Open Labs MiKo (Timbaland Special Edition), which I'm like a kid waiting for Santa Claus with that piece! It's gon' take my imagination to a whole other level, and I can't wait!

Cicero: Even though versatility is crucial in today's business, producers still have their own signature sound. How do you create music that is unique, yet still follows mainstream needs?

Troup: You know, that's funny, because I used to be of the opinion that I don't want a signature sound. I want people to WONDER who did those tracks. I didn't want my music to be INSTANTLY RECOGNIZABLE, because I didn't want to get pigeonholed into one sound, and then when that sound dies off, my career dies off right along with it. We've all seen that happen before. But then I realized that apart of BUILDING A BRAND is having a distinct, instantly recognizable product in the market place.

It's like Coke...you KNOW that logo, even if you see it on the moon. When you taste a Coke, you don't just think "hmm...this is good, I wonder who made it?" As soon as it hits your tastebuds, you KNOW it's a Coke. So that's what I have to do with my sound. I just have to make it interesting enough for people to keep coming back.

It's so funny you should ask that, cuz when I was out at the One Stop Shop producers conference, Me and DJ Toomp talked for about 20 minutes about this very thing. He told me to just do me. Don't worry about what other people want from you. Denaun Porter (of D12) told me that he's turned projects down, because they didn't fit into his desired career progression. He told me that sometimes you have to say NO to certain things...you gotta think long term.

So really, I just try to make music that's different, but not TOO different. Because for real, the mainstream doesn't KNOW what it wants in advance. They just know hot when they hear it. They didn't know they wanted Timbo and The Neptunes until they got it, and when those 2 first started, they were as UN-MAINSTREAM as you could get!

So really, I just try to keep it fresh, try to push the envelope, and try to stay ahead of the curve. So right now, I'm trying to make music that's gon be fresh in 2010. If you're making music that sounds like what's out today, you've already lost the game.

Cicero: Who are you listening to right now, in terms of current music?

Troup: Honestly, I listen to everything. I used to be so anti-radio, but it's the stuff that's on the radio that people are liking. So for real, every time I'm in the car, I turn on the radio to hear what the people are listening to, just so I know. But my personal tastes? I love The Dream's album. Tricky and Los did their thing, and The Dream came with some hot songs. Snoop has a nice album, I'm loving the production that Teddy Riley came with. Can't wait for that QDT project to drop. Janet Jackson's album was hot, Lupe's album was the sh*t too. Jordin Sparks had a nice album too.

I can't wait for that Lil Wayne to drop. That lil boy been nice since he was 10 years old. I wanna hear what BG is going to come with now that he's back on a major. Oh, and that Young Jeezy is my sh*t...Jeezy like ta drank, Jeezy like ta smoke...That song is fire...definitely my favorite.

But I listen to some of everything. If it's hot and innovative, then I'll listen to it. I'm a fan of music!

Cicero: So you've been featured on the Producers Marketplace (PMP) Site twice, both in your own video and with the Conrad Dimanche shout out. What do you think of the PMP site, and it's sub-par imitators?

Troup: Man, I can't say enough good things about PMP! Shout out to Abom, Rad and AZ. They are all great guys, and doing some really controversial, ground breaking things with PMP. I had the chance to talk to them when I was up in NYC about some of the things they got coming up with PMP, and best believe it's not your ordinary "get placements" site. The overall vision is ridiculous!

But as far as the "sub-par" competitors?? LOL...I'm not gonna say any site is sub-par, because they wouldn't exist if there weren't a market for them. Granted, some of them do exist just to exploit the dreams (and lunch monies) of the young and dumb, but not all of them. Everything has it's place in the market.

I prefer PMP, because first off, Conrad Dimanche is a partner in the site. You got someone who's been an industry taste maker for over 10 years putting his dollars behind this venture. That speaks volumes for me. Secondly, the price tag...PMP is not cheap. So just with that pricetag, it's gonna keep away the hobbyist beat-makers. Alot of the other sites are cluttered with guys who just downloaded a cracked copy of Fruity Loops last month, and are trying to get records placed. I don't want to deal with that.

So every site has it's place and it's market that it serves, but I'm not going to personally call any of them sub-par. I happen to know J-Hatch and Don from iStandard (shout out to them!!), and even though it's a PMP competitor, they run a GREAT site and provide a great service to a slightly different segment of the market.

Personally, I just happen to prefer PMP, for my own needs at the moment. Those guys have been incredibly supportive of me and my pursuits, and my loyalty to them is eternal.

People ask me all the time have I gotten any placements from PMP. I tell them no. But I also tell them that "placements" is not my goal at this stage. My goal is exposure. Because you can have all the hot beats in the world, but if people don't know you, then your hot beats aren't gonna get you anywhere. So PMP has helped me greatly in my quest for exposure.

So many people in the industry have heard the name J.Troup, and the exposure that I've gotten on PMP has helped out greatly with that. There are people who have made like $50,000 off PMP by selling tracks. So PMP is what you make it. Clearly it works for selling tracks. And it most definitely works for exposing you to a greater audience!

But as with any site like that, it is what you make it. If you expect to just send your tracks to the projects and get placements instantly, then you can hang that up. You might get lucky, but more than likely, you'll get frustrated with wasting your money and quit in 2 months.

Cicero: Yeah I feel you on that. I'm not on PMP yet myself because I want to make sure when I officially introduce myself to the game I'm bringing the best product I can. Can you share any projects you're either working on now or recently completed?

Troup: Well, let's just say my phone has been ringing. There's nothing set in stone yet, but the more exposure I get, the more my phone is ringing, and the more important the people on the other end of the phone are!

But I'm doing some work with a singer that's signed to Stargate, and also doing some work with a singer who's signed to Atlantic. I also got some tracks from a multi platinum producer that wants some songs written for a particular artists...and I'm trying to put these songs to bed(*wink*)!

Other than that, I'm just grinding. I'm trying to increase my exposure level. My phone and email are blowing up every day, so expect to hear more of J.Troup in the next 12 to 18 months!!

Cicero: Thanks for lending me your time, I know you run a busy schedule. Tell the readers where they can get more info about you.

Troup: Oh no, thank you, and I hope I didn't talk your ear off! I get kinda long winded about music, but hey, it's what I love!

People can get more info on me from a few different places. My Myspace, my website, my email is jtroup@blackatomproductions.com, or my Youtube Channel. Of course my PMP link is www.pmpworldwide.com/j-troup

Of course, I'm always available by phone... 646.256.4076. I just have to ask people to be respectful of my time, and to only call me if you're trying to do some business. Don't call to see if it's really me, because it is! lol.

If you just have questions or something, then hit me on myspace or youtube, or email. I personally answer every message that I get, fairly quickly.

Cicero: Thanks Troup, can't wait to hear from you on the radio!

Listen to J.Troup's New Track, Pull It Off:

Coming Soon...Cicero's Featured Artists

Too many cats are on their grind, with only myspace to help them out. I've decided to put the call out to artists that want to be featured on this site. It's not going to be too long, just a little blurb about them and their upcoming projects. There's always a potential for mixtapes and other compilations from this, but for now I'm just going to start bringing you the new cats. If you or someone you know want to be involved with this, send an email to ncicero0@gmail.com or hit my myspace (link on the right)

iMeem Playlist is Up

I added an iMeem playlist with some beats I've made to the left of the page. Leave a comment if you like them, and check out my myspace page (link on right) for more. Also beats are always for sale/lease so hit me up. Thanks.

10 Digging Secrets

Fuck the sample CDs and Compilations...Go out and dig yourself. Fortunately we have movies like the Deep Crates Series and The Beat Kings to keep the excitement of digging up. If you're looking for some tips, try these:

1. Follow The Leader – If someone has already sampled an artist chances are that there are more hot used and unused breaks & samples by that very same artist.

2. Follow The Musicians & Producers – So you like that crazy piano sample, sound, or that unique feeling the song seems to evoke? Guess what… you can probably find that same artist playing even better on another album. Many times musicians and producers worked on different projects with each other and you can catch someone early on in their career putting down some great sounds with another group.

3. Watch The Year - Just like the golden age of Hip Hop, each genre has had its highs and lows and there are virtually no exceptions. Jazz, Funk, Soul, and Rock have all had their great time periods containing distinctive styles of the times.

4. Know Your Resources – Read the All Music Guide, Read album liners, online sample databases, Wax Poetics, sample dictionary books.

5. Make Friends With Diggers – Although digging is generally very secretive and almost anitsocial, if you have a friend that knows their stuff you can both put each other up on records while digging.

6. Trust Your Intuition – A certain spidey sense tends to develop after spending a bit of time getting dusty in the bins.

7. Become A Label Whore – Many of the best artists had a tendency to hang around the same label and be produced by the same people. Some of the more known examples of this are Kudu, Blue Note, Westbound, and CTI.

8. Develop Your Ear, Personal Style, And Love For Music – This is probably the most important piece of the lesson. You will only become a successful digger if you truly have a love of music. This may be beyond the comprehension of many; however loving Hip Hop and loving music are two completely different concepts. I know many people who claim to love music, but the only time they listen to anything other than Hip Hop is when they are looking for samples. Most diggers I know would rather listen to Soul, Funk, Rock or Jazz than Hip Hop. For some reason it’s a natural progression to appreciate the true creativity of the original players. After falling in love with an artist’s work and really getting into their catalog, you’ll eventually be able to recognize the styles of many musicians and develop the ability to guess an artist when you hear them playing on another unknown track.

9. Purchase A Portable Turntable – This is the single most important factor that has caused a great increase in my digging success. I have saved an immense amount of time, money, and aggravation by avoiding worthless records. I’ve also been able to pick up many records that I would have passed over and would have never known about because of the fear of taking a risk and plunking down large sums for unknown records with nothing on them. The investment hurts a little bit in the beginning, but the key word is investment and it eventually pays huge dividends.

10. Keep An Open Mind – Listen to everything and I mean everything, except for Country of course! You will stumble upon finds in some of the most surprising areas and genres. Also, to contradict my earlier tip… don’t judge a record by its cover. You will find great breaks and samples on some of the worst looking covers.

Bonus Tip:

Keep Digging – Be strong, develop your endurance, and dig until you can’t dig anymore. The best diggers keep digging for hours and entire days to make sure that they have covered every bit of whatever location they may be at. This may mean that you have to run out and grab a coffee, but make sure that you get make into the mix. You never know what you could be passing up.