Producers are gear heads. It’s no secret. It doesn’t matter if its got keys, pads, or buttons, if it has got interesting new sounds, it’s in demand. All the big names (Roland, Yamaha, Korg) are releasing new keyboards into the market, however some of the most innovative pieces of music gear are coming from Open Labs. Everyone from Timbaland to the Goo Goo Dolls are using their MiKo and NeKo synth/DAW workstations. Today’s featured artist, Hollywood Floss, is an Open Labs sponsored artist, and he explains more about using their products.
Cicero: Floss I appreciate you taking the time to talk about these great new musical instruments. Explain a little bit about yourself and musical background.
Floss: Nah man I appreciate you. The blog is looking promising and I hope you continue your success. As for me I was born and raised in Houston, Texas and been rapping since 1999. I started with a 7-member crew called Texas Ballers and it was great at first but faltered in 2003 as a result of arguments and lost of distribution. At that point it crushed me mentally, I had put 100% into it and got 0% in return. I wouldn't continue music again until 2005 when I rejoined with 2 members of the Texas Ballers and became The W.E.B.
Cicero: What do you think is an advantage of being both a producer and rapper?
Floss: The biggest advantage is if no one likes your beats chances are they like your rhymes or vice versa. I'm not a one trick pony, so the industry sees me as valuable somewhat, look @ Kanye, Rza, Pete Rock, Havoc & Necro all producer/rappers that can do both well. I started producing out of love for sampling & urgency. I wouldn't even call it producing more so beat making, I don't want to take away from the Dre's and Timbo's (haha). No one was looking out as far as beats go, so I had to put my rapping on hold and work on making beats for the group. In the span of 2 years the hard work has really paid off.
Cicero: Why did you decide to purchase your Open Labs product?
Floss: I purchased the Openlabs product because of the workflow & my NON- midi comprehension LOL. As a beat maker/rapper my most important criteria is simple workflow and tons of sounds at my disposal and the Miko fits that. With all external keyboards it gets messy and space consuming, so I wanted to eliminate all those; besides with the Miko I can clone a keyboard and still use the sounds inside the Miko.
Cicero: Are you producing exclusively in the Open Labs’ Environments or are you using any external computer-based programs?
Floss: When I first started using the Miko it was strictly their sounds tweaked with their plug-ins. But now that I've had it for a while I've added outside programs such as Kontakt 3, Sonik Synth 2, and B4.
Cicero: Now how did the Featured Artist from Open Labs come about?
Floss: The featured artist slot came from a video I made displaying how I used the Miko in my setup. I made a beat using all Miko stock sounds and uploaded it for the music community to see. Valerie Fouche (open labs rep) happened to see the video and called me a week later offering the featured artist spot. I gladly accepted the sponsorship.
Cicero: What opportunities have come your way from this affiliation with them?
Floss: Besides the featured artist section, I also performed live on the Open Labs showcase back in Jan. 2008. The webcast was a live stream event that displayed new product lines and various sponsored artist. Furthermore I've started youtube TV series showing different features in the Miko.
Cicero: What are you working on now?
Floss: Currently I'm working on another group album to follow up to last years release "Ain't Nuttin' But Muzik". Also I plan my first solo release later this year as well. I'm always down to collab; so get at me through myspace.com/hwflossss
Cicero: Thanks for the interview, I know a lot of other producers are looking to get with Open Labs gear, so I appreciate you giving us a little bit of insight. Where can people hear your music, or get a hold of you?
Floss: First and foremost myspace.com/hwflossss is the best place to reach me. I check my myspace at least twice a day. Also I go by floss on futureproducers.com and Niketalk.com, and lastly but not least I'm on youtube under the name yuppy808.
I'd also like to thank the massive amount of Producers, Rappers, Bands, Musicians, and Industry Personnel that have messaged me to be featured on this blog. I plan on bringing more up-and-coming artists to you every Tuesday and Thursday, including some surprisingly influential names. Keep checking back, and subscribe to the feed to find interesting interviews each week. Also, make sure to hit me up at myspace.com/ciceroproaudio or ncicero0@gmail.com if you'd like your musical entity featured on here!
Check out "I Know This Luv," from Hollywood Floss below!
